Tuesday, July 14, 2009

Starbucks

Cheery Cherry Pie $2.09

Cheery .. Cherry .. Pie. It's come to this. We heard about Cheery Cherry Pie in New York and wondered if it was worth checking in Hoboken. Could there be a Jersey Cheery Cherry Pie? Or is this local to NYC? Not at all. Turns out there are Cheery Cherry Pies gracing pastry cases from coast to coast at Starbucks. Yep, you heard it. And here's what Jersey Pie thinks. We think that Starbucks bigwigs are reading Jersey Pie, and, one day at high Starbucks muckety-muck headquarters, the visionaries were gathered together envisioning the next BIG THING, and, of course, at the top of everyone's list was Jersey Pie's quest for the best cherry pie, and they hotly conspired to knock this one out of the park. Then they named it Cheery Cherry Pie.

Okay, so how is it? Simply put, it's a good pie. There. We admitted it. In fact, we find ourselves wanting another one as soon as possible. Did we want it to be good? Sure, well, sort of... well, maybe not. Maybe we wanted it to fit into our tirade about widget food. We have been working on a notion that attention and intention are important ingredients.

But maybe widget food can be good food, too. Starbucks has recently made some decisions about their ingredients with which Jersey Pie approves:
  • No artificial flavors
  • No artificial trans fats
  • No artificial dyes
  • No high-fructose corn syrup
(could it be true?)

In addition to its rainbow-in-the-sky moniker, a Cheery Cherry Pie has cherries, flour (wheat flour, malted barley flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), butter (cream [from milk]), sugar, palm oil shortening, water, wheat flour, starch, sugar, apple cider vinegar, whole eggs, sea salt, sodium alginate, calcium sulfate, lemon juice, egg whites.

(Well?)

We had to get another one to help remember the experience. And we didn't regret it. Then the third Cheery Cherry Pie was just as good as the first two. They've overcome the individual pie pitfall of too much crust by folding four corners of a pastry square over the top so the crust doesn't quite go all the way around. Oh, what a clever mega-corp! Believe it or not, it is now Starbucks that is setting the bar for the best cherry pie in New Jersey. Oh, we do hate to say it. But wait! Let's return for a moment to attention and intention.

Let us say that Starbucks has fed us the best TASTING cherry pie in New Jersey. And let us ask, "Is that enough?" Our conscience still has questions about the Cheery Cherry Pie. (Where is it produced? How is it distributed? What is the carbon footprint? How are the workers treated? Where do they get their cherries? How are the cherry pickers treated?) Ever since seeing Food, Inc. we have felt we cannot go in with one hand over our eyes and another hand shoveling cherry pies into our gompers. Before we bestow the blue ribbon, we want to know what our $2.09 is supporting. We want our cherry pie to be truly .. Cheery.

2 comments:

Kate Forster said...

Well, I'd say that three cheery cherry pies prove consistency. I'll have to walk over to one of the 6 Starbucks I can walk to from here and give you a west coast opinion. I think that folding the corners up makes for a very pretty pie. But why so many ingredients? Michael Pollan, as I recall, without troubling myself to fact-check, feels that three ingredients ought to be enough. Hm. Not in the case of pie, that's for sure. Stay tuned for my report. phorchi and out.

Mia said...

I couldn't find said pie at any Starbucks near me! Alas.